Thanks to my work at Kasasa, I’ve had the opportunity to write up branded copy for a variety of financial institutions across the country. Here are few of my favorites where retail banking is the name of the game.
It’s one thing to have a bluebonnet or two on your site, but it’s a whole ‘nother thing to go full Texan. Texas Bank came to us to revamp their brand, so we made sure they lived up to their name.
Keystone Bank’s pitch? To keep Austin wired to its hard-earned money. This mid-sized bank offers all the tech its Central Texas community needs — but with the local commitment it wants.
To fight “brain drain,” FNBG wanted to make one thing clear: you can take your hometown bank with you. All of the copy ties back to the fact that their small town service extends beyond the local branch.