Like my beloved 2005 Pontiac Sunfire, email sure is old, but it still performs. And as long as people are checking their inboxes, I'll write the copy. Here are some campaigns I've created.
Below are a couple samples of an email campaign I wrote for Northeast Credit Union aiming to boost their overall loan portfolio and highlight their No Payments for 90 Days program.
During my time at Ordoro, I curated a biweekly news report dubbed "Ordoro's Online Headlines.” The ongoing campaign's aim was to inform subscribers of industry developments and present them in an engaging style.
New features need to be featured, and a simple, tried and true way of getting the news out is via email. For every feature announcement, I do my best to explain it in both layman’s and showman’s terms. The particular campaign below was released on a certain special day.
Last but not the least bit enjoyed by the recipient… promotions. If the deal offered doesn’t get a subscriber to act, my goal is to make sure the copy does the job.