After developing their voice, I worked with Northeast Credit Union to write a comprehensive revamp of their website copy (and I continue to work with them today).
Whether it’s credit cards or community, nearly every page on the credit union’s site features copy written in their engaging tone. Here are a few of my favorites.
/Free Checking — Convenience is one thing, but freedom from fees is another.
/Auto Loans — Can you spot how many vehicular references there are here?
/Home Equity — Loans, lines, or liens, this one’s all about home equity.
/Business Credit Card — A focus on the commercial part of Northeast’s business.
/About — It’s the pitch of the institution, the mission at the very heart of what they do.